PUIG pour l'agence H5
Prada Parfums
Redefine. Reposition. Revitalize.
2019
L'idé
SERVICES
Brand Identity Design, Visual Design, Logo Design, Brand Guidelines Development
Prada Parfums Olfactories
Une composition qui révèle en filigrane l’univers de la fragrance
Olfactories Iterations : conception d’une exploration visuelle et sensorielle dédiée à la collection exclusive Prada Olfactories, traduisant la singularité des fragrances par un univers narratif et graphique expérimental.
I began with a thorough analysis of Blanc 4’s existing brand, market positioning, and target audience. This research informed the development of a brand strategy that aligns with the company's goals and market trends. Collaborative sessions with the Blanc 4 team helped refine the brand concepts, ensuring they reflect the company’s core values and vision. Next, I focused on the visual elements, starting with the logo design. The new logo needed to be modern, versatile, and instantly recognizable. I explored various design directions, incorporating feedback to refine the final logo. Once the logo was finalized, I developed comprehensive brand guidelines to ensure consistent application across all touchpoints. This included color palettes, typography, iconography, and imagery style.
Blanc 4's rebranding centered on crafting a modern, dynamic identity that reflects its innovative spirit, with each design element contributing to a cohesive and recognizable brand
Films finaux
The culmination of extensive research, strategic thinking, and creative design resulted in a refreshed brand identity. The designs exceeded Blanc 4’s expectations, setting a new benchmark for tech branding.
The final design for Blanc 4 featured a sleek and modern logo, with a versatile color palette that reflects the company's forward-thinking approach. The brand guidelines provided clear instructions for consistent application, ensuring the new identity is maintained across all touchpoints. The marketing collateral, including business cards, letterheads, and digital assets, were designed to enhance brand recognition and appeal. The visual continuity and attention to detail ensured that every aspect of the new identity contributed to a cohesive and engaging brand experience.
Product Images
"Working on Blanc 4’s rebranding was an incredible opportunity to blend creativity with strategic thinking. The chance to collaborate with such a visionary company on this transformative project was truly rewarding" — Mark Ashton
Achievements
"The rebranding of Blanc 4 was a crucial project for us, and Mark's expertise in design was instrumental in achieving our vision. His dedication and innovative approach were key to creating a brand identity that truly reflects our commitment to excellence."
Darren Hicks - CCO of Blanc 4
The visual and strategic excellence of Blanc 4’s new brand identity received widespread acclaim, setting new standards in the technology sector. The innovative designs and comprehensive brand guidelines played a crucial role in the rebranding's success.
The project achieved a 27% increase in brand recognition, reflecting the effective and captivating design that resonated with the audience. Additionally, the client satisfaction rate improved by 73%, underscoring the success of our collaborative efforts and the high quality of the final product. These achievements highlight the effectiveness of our design and implementation strategies, showcasing the project's ability to redefine brand identity. The recognition in various industry forums further cemented Blanc 4’s reputation as a leader in technology and innovation.
brand recognition
Collaboration
